Why Isn’t Anyone Coming to My Website?
So you’ve just got your website online and with high expectations you wait and are eager to start generating interest and business. This is a common hope for everyone, one of which hurts when you realise it’s far from easy and the work involved to make sure you’re found and interesting.
It’s like getting married to your partner, you’ve booked the place, didn’t send out invites and still expect people to turn up. How could they if they didn’t know about it?
We get a lot of emails from people with existing websites, even with a nice design asking this question and cannot seem to find the answer. I’m going to show you some of the most common reasons and what you need to do to start getting traffic to your site.
You Need To Blog
What do you do when you’re looking for an answer or perhaps a guide? You search the Google and a relative blog pops up! You’ve just driven traffic to that person’s or company’s website, exactly what you’re looking to achieve on your site.
Creating relative and interesting blogs about the service you provide or topic you want to get heard, means your visitors can benefit from now on and have a strong possibility of sharing and spreading your blog.
When you constantly add new blogs and content to your site, search engines like Google love you for it, which as part of the SEO tips helps increase your rankings with the keywords you’re targeting. If you still do not have a blog or would prefer not to write one, you’re behind and it’s a negative move.
Endless Wait For Your Site To Load
Admit it, we all hate waiting when our McDonalds order takes longer that it should or when you walk into a restaurant, belly growling and they say there’s a 30 minute wait or longer. Majority of the time we will go to another restaurant! This is the same with your site.
No one likes waiting and we live in a day and age when efficiency is in high demand
If I were to say you have a window of around 2 to 3 seconds on keeping someone on your site, would you believe me? If not, you should! It’s about time to get your site loading faster.
To touch on a few options:
- Use a CDN (Content Delivery Network) provider
- Ensure your images are optimized for the web
- Use a good website hosting company
There’s other more technical reasons to use, if you’ve tried the above, get in touch and see how we can help.
Not So Friendly SEO
Try and not mistake the importance of your site being SEO optimized. Your goal is to aim to be on the first page of a search engine, the richer your content will get you there. Honestly, how many times do you search for something and actually go onto the 2nd page of Google? That’s a rare one for me!
If you decide to write the content yourself, ensure you think about where you’re going to place your keywords and how. Always try and include at least 5 keywords that are specific to your brand or service, get them in the title, main content and the alt tags in your pictures!
Get your meta content sorted out, try and create a catchy and original description. See how Apple have nailed it, gives the potential visitor as much relevant information as possible for the click.
Be Social, Not Shy
Social media is one of many ways you can spread the word about your site but is also one of the best and easiest ways to do so! If you don’t have a Facebook Page, Twitter account, Instagram and so on you’ve got some work to do! Go ahead and get the pages and accounts setup, get posting, get inviting, get sharing etc.
Feel free to get in touch, we can help with all social media platforms!
Whilst we would all like to magically make things work to our benefit, that’s just never going to happen. To get people to your site, it’ll take time, dedication and a bit of money but overall you’ll need to be consistent and confident in your brand or service, if you take on board the sections we’ve briefly covered then you’ll be rewarded from the results.
Remember, we can write content, host your site, work on your SEO, social media, blogging and more.
I hope this post has helped and if you have other ideas or need to ask a question, please leave a comment below, I would love to have a chat.
July 24, 2017
July 24, 2017
July 24, 2017