5 Ways to Make Your Web Design Stand Out
There are over one billion websites on the internet. Although that’s an impressively large number, you only need to only be concerned about a few of them – your competition. Whether you’re up against another local shop, or an online alternative, you need to make sure your web design stands out in a crowded market.
Here are 5 ways you can make sure your web design pops, and not only attracts the attention you need, but helps convert that traffic into customers.
Take a Minimalistic Approach in Web Design
There’s a tendency to really pack a website full of information. After all, the more the merrier right? Give them everything and see what sticks!
Unfortunately, that’s not good in this case. Your website needs to be a carefully curated experience because you only have 7 seconds to get their attention, or else they’re gone (along with a potential sale).
Keep it simple. Decide what’s really important and focus on that. Don’t fill every blank space, you want to make sure your content has room to breathe.
Focus on Content, Not Advertising
Nobody visits a website expecting to see a giant commercial – they’re looking for information. Whether it’s the services you offer, the hours you’re open, the experience they can expect, they’re looking for information.
Provide quality information with clear and concise copy and you’ll easily rise above the competition. Use good photos or illustrations to create interest. Don’t just slap a coupon in front of them, let them know who you are and what you do. It’s more valuable to the potential client.
Your site navigation is very important. It can’t be too cluttered, and it can’t be too difficult to use. There are a lot of rules here, but check out this list of 5 common mistakes to get you started. A well designed menu to set you apart from the competition, and lead to higher conversions.
Web design navigation is like road signs on a busy road. Proper signage can be a huge help. Anything else might mean the user won’t get to the destination.
There are more mobile device users than desktop ones, and that number is going to keep growing. Your website needs to be mobile friendly, or you’re giving half of your audience a bad experience. You don’t want them to use their first 7 seconds just trying to view the tiny type of your website, or you’ll lose them.
Responsive design is really just a buzzword for saying your website will fit properly on every device. Using it properly means you can really set yourself apart from what everyone else is doing. Make sure your brand is a good experience on a phone, tablet and computer.
Hire A Great Web Designer
This is probably the number one point to take away here. You usually get what you pay for. You need a web designer who will guide you through the pitfalls to avoid, and design a great site that converts to clients, otherwise what’s the point?
You can’t be expected to know everything about web design. You’re the expert in your business, you need to find an expert to help you with your site. Find the right person, and trust they’ll do a great job for you. A talented pro knows what works and what doesn’t. The results will easily pay for themselves.
These are just a few ways you can make your web design stand out. If you’d like to hear about a few more, get in touch and we’ll show you how we can help!
July 24, 2017
July 24, 2017