WordPress vs Squarespace: Why WordPress is the Ultimate Winner


Jun 16, 2020

WordPress vs Squarespace

Are you struggling to choose between WordPress and Squarespace for your website builder needs? It’s a common dilemma faced by many in the world of web development. While both platforms offer ways to get your site up and running, they have significant differences in flexibility, customization options, and overall power.

In this article, we’ll dive deep into the WordPress vs Squarespace debate, exploring key areas like ease of setup, design capabilities, content management tools, scalability, third-party integrations, and support. By the end, you’ll have a clear understanding of why WordPress emerges as the ultimate winner for anyone serious about building a robust, versatile website that can grow with your ambitions. Let’s get started on settling this battle of the website builders once and for all!

Setup Process

When it comes to setting up your website, Squarespace and WordPress have some key differences. Let’s explore how these two platforms compare in terms of ease of setup and the requirements you need to get started.

Squarespace Ease

One of the biggest advantages of Squarespace is its user-friendly setup process. You can create an account, choose a template, and start building your site within minutes. Squarespace guides you through each step, making it easy to customize your design, add content, and launch your site.

Some key benefits of Squarespace’s setup include:

  1. No coding or technical knowledge required
  2. Intuitive drag-and-drop interface for adding and arranging content
  3. Pre-designed templates that are mobile-responsive and visually appealing
  4. Built-in tools for e-commerce, blogging, and more

WordPress Requirements

While WordPress is a powerful and flexible platform, it does have a steeper learning curve and more technical requirements compared to Squarespace. To set up a self-hosted WordPress site, you’ll need:

  1. A domain name
  2. A web hosting account
  3. The WordPress software (which you’ll need to install on your hosting account)
  4. Some basic knowledge of HTML, CSS, and PHP (or a willingness to learn)

Once you have these elements in place, you can install WordPress, choose a theme, and start building your site. However, the process can be more time-consuming and complex compared to Squarespace, especially for beginners.

While WordPress does offer more flexibility and customization options, it’s important to consider the additional setup requirements and technical skills needed to get started. For those who want a simpler, more streamlined setup process, Squarespace may be the better choice.

Design Capabilities

When it comes to design capabilities, WordPress and Squarespace take different approaches. Squarespace offers a curated selection of stunning templates that are designed with user experience in mind. These templates are fully customizable, allowing you to tweak colors, fonts, and layouts to match your brand. Squarespace’s drag-and-drop editor makes it easy to customize your site without any coding knowledge.

Squarespace Templates

Squarespace templates are known for their impeccable design and attention to detail. The platform offers a wide range of templates for various industries, from creative portfolios to online stores. These templates are mobile-responsive and optimized for different devices, ensuring that your website looks great on any screen size.

One of the standout features of Squarespace templates is their visual consistency. All elements, from typography to color schemes, are carefully selected to create a cohesive and professional look. This makes it easier for users to create a polished website without needing extensive design skills.

WordPress Themes

WordPress, on the other hand, offers a vast library of themes to choose from. With thousands of free and paid themes available, you can find a design that suits your needs and preferences. However, the quality of these themes can vary greatly, and it’s essential to choose a well-coded and regularly updated theme to ensure your site’s performance and security.

WordPress themes are highly customizable, but they often require some coding knowledge to fully tailor them to your liking. While many themes come with built-in customization options, you may need to dive into the code to make more advanced changes. This flexibility is a double-edged sword – it allows for greater control but also requires more technical expertise.

When choosing a WordPress theme, it’s crucial to consider factors such as responsiveness, compatibility with plugins, and the level of support provided by the theme developer. A poorly coded theme can slow down your website and cause compatibility issues with plugins, negatively impacting your site’s performance and user experience.

In summary, Squarespace offers a more curated and user-friendly approach to design, with stunning templates that are easy to customize. WordPress, while offering more flexibility and a wider range of themes, requires more technical knowledge to fully leverage its design capabilities. Ultimately, the choice between the two platforms depends on your design needs, technical skills, and the level of control you want over your website’s appearance.

Content Management

When it comes to managing your website’s content, both WordPress and Squarespace offer intuitive tools to help you stay on top of your site. However, there are some key differences in how each platform handles content management that are worth exploring.

Ease of Updating Content

WordPress’s content management system (CMS) is built around a robust editor that allows you to create and edit pages and posts with ease. The Block Editor, introduced in WordPress 5.0, provides a more visual and intuitive way to build your content using blocks for various elements like text, images, and embedded media. This modular approach makes it simple to rearrange and customize your content without diving into code.

Squarespace also offers a user-friendly editor for managing your site’s content. The platform’s drag-and-drop interface allows you to easily add, edit, and rearrange content blocks on your pages. Squarespace’s editor is more visually-oriented than WordPress’s default editor, which can be appealing for users who prefer a more WYSIWYG (What You See Is What You Get) approach.

Media Library

Both WordPress and Squarespace come with built-in media libraries that allow you to upload, organize, and manage your images, videos, and other media files. However, WordPress’s media library is more comprehensive and offers more advanced features.

With WordPress, you can easily add metadata to your media files, such as titles, descriptions, and alt tags, which can help improve your site’s SEO. You can also create custom image sizes and edit images directly within the media library using the built-in image editor.

Squarespace’s media library, while functional, is more basic in comparison. It allows you to upload and organize your media files, but lacks some of the advanced features found in WordPress, such as the ability to edit images directly within the library or add custom metadata.

Ultimately, both WordPress and Squarespace provide capable content management tools, but WordPress offers more flexibility and advanced features, particularly when it comes to managing your media files. However, Squarespace’s more visual approach to content editing may be more appealing to some users, particularly those who prioritize ease of use over advanced functionality.

Scaling Your Site

When it comes to scaling your website, WordPress and Squarespace take different approaches. Let’s explore how these two platforms handle increased traffic and the expansion of features as your site grows.

Handling Traffic

With WordPress, you have full control over your hosting environment. This means you can choose a hosting plan that suits your current needs and upgrade to a higher tier as your traffic increases. Many WordPress hosting providers offer scalable solutions, such as cloud hosting or dedicated servers, which can handle sudden spikes in traffic without compromising performance.

On the other hand, Squarespace’s all-in-one approach means that the platform manages the hosting infrastructure for you. While this simplifies the process, it also limits your control over server resources. Squarespace does offer unlimited bandwidth and storage, but if your site experiences a significant surge in traffic, you may encounter performance issues that are beyond your control.

Expanding Features

WordPress’s extensive plugin ecosystem is a significant advantage when it comes to expanding your website’s functionality. With over 59,000 plugins available, you can easily add new features to your site as your needs evolve. Whether you want to integrate an e-commerce store, create a membership area, or add advanced SEO tools, there’s likely a plugin that can help you achieve your goals.

Squarespace, while offering a range of built-in features, has a more limited set of options for expanding your site’s capabilities. The platform does provide some integrations with third-party services, but these are not as extensive as WordPress’s plugin library. If you require a specific feature that Squarespace doesn’t offer natively or through an integration, you may need to consider alternative solutions or workarounds.

Ultimately, WordPress’s flexibility and extensive plugin options make it the better choice for scaling your website. With the ability to control your hosting environment and easily expand your site’s features, WordPress provides the tools necessary to support your website’s growth over time.

Third-Party Integrations

When it comes to extending the functionality of your website, both Squarespace and WordPress offer a wide range of third-party integrations. These integrations allow you to connect your site with external tools and services, enhancing its capabilities and providing a more comprehensive user experience.

Squarespace Integrations

Squarespace offers a curated selection of official integrations that seamlessly integrate with their platform. Some notable integrations include:

  1. Blocks: You can add various blocks to your pages, such as Bandsintown for tour dates, Flickr for photo galleries, Instagram for image galleries, Google Maps, OpenTable for restaurant booking, and more.
  2. Blogging: Integrate with services like AMP for faster mobile loading, Apple News for cross-publishing, and Disqus for advanced commenting features.
  3. Commerce: Connect with payment processors like Stripe and PayPal, shipping carriers like FedEx and UPS, and social selling platforms like Facebook and Instagram.
  4. Marketing: Integrate with tools like Mailchimp for email marketing, Google Analytics for tracking, and Facebook Pixel for ad targeting.

While Squarespace’s integrations are carefully selected and offer a seamless experience, the options are relatively limited compared to WordPress.

WordPress Plugins

WordPress, on the other hand, boasts an extensive library of over 59,000 plugins that cover a wide range of functionalities. This vast ecosystem allows you to find a plugin for almost any feature you can imagine. Some popular WordPress plugins include:

  1. WooCommerce: A powerful e-commerce plugin that transforms your WordPress site into a fully functional online store.
  2. Yoast SEO: Helps optimize your site for search engines, improving your visibility and rankings.
  3. Jetpack: Offers a suite of features, including security enhancements, performance optimization, and social media integration.
  4. Contact Form 7: Enables you to create custom contact forms and manage form submissions easily.
  5. WP Rocket: Speeds up your website by implementing caching, minification, and other performance optimization techniques.

The WordPress plugin ecosystem is incredibly diverse, with both free and premium options available. However, the quality and compatibility of plugins can vary, so it’s essential to choose well-maintained and regularly updated plugins to ensure the stability and security of your site.

Ultimately, while Squarespace offers a streamlined and curated approach to integrations, WordPress provides unparalleled flexibility and customization options through its extensive plugin library. The choice between the two platforms depends on your specific needs and the level of control and customization you require for your website’s functionality.

Support Options

When it comes to getting help with your website, both Squarespace and WordPress offer support options, but they differ in their approach. Let’s explore how each platform handles customer support and the resources available to you.

Squarespace Support

Squarespace offers 24/7 customer support as part of your subscription. Because you’re paying for the all-in-one platform, you get access to Squarespace’s dedicated Support team, ready to assist you with any technical issues or questions you may have.

In addition to the support team, Squarespace provides a comprehensive library of help articles, covering a wide range of topics related to using their platform. These articles are well-organized and easy to navigate, making it simple to find the information you need. Even experienced Squarespace designers, like myself, often refer back to this library for guidance.

Squarespace’s support options include:

  1. Live chat support for quick assistance
  2. Email support for more detailed inquiries
  3. A support forum where you can browse topics and find answers to common questions

In my experience, Squarespace’s support team is responsive and helpful, typically replying within a day. All of their support is included in your subscription at no additional cost.

WordPress Community

WordPress, being a self-hosted platform, does not offer direct customer support. However, it does have a large and active community of users who contribute to support forums and create helpful resources.

The WordPress.org website features a support forum where you can post questions and receive answers from other WordPress users. While this can be a valuable resource, it’s important to note that anyone can respond to your questions, regardless of their level of expertise. This means that the quality and accuracy of the answers you receive may vary.

Due to WordPress’s popularity, there are countless forum posts, tutorials, and articles available online that address various issues and provide guidance. However, the sheer volume of information can sometimes make it challenging to find the specific answer you need.

If you encounter a problem with your WordPress website that you can’t resolve through the community forums or online resources, you may need to seek help from a professional WordPress developer or a third-party support service, which can come at an additional cost.

Ultimately, the level of support you receive for your WordPress website will depend on your willingness to invest time in learning and troubleshooting on your own, or your budget for hiring professional assistance.

In summary, Squarespace provides a more structured and reliable support system, with a dedicated team and official resources available to help you resolve issues quickly. WordPress, while lacking direct customer support, has a vast community of users and a wealth of online resources, but finding the right solution to your specific problem may require more effort or investment on your part.

When it comes to data ownership, WordPress has a clear advantage. With a self-hosted WordPress website, you have complete control over your content. You can export your data at any time and move it to another platform if needed. There are no restrictions or limitations on what you can do with your own content.

In contrast, while Squarespace does allow you to export your content, there are some caveats. Squarespace’s terms of service state that they reserve the right to use your content in ways necessary to provide, improve, promote and protect their services. This means that while you still own your content, Squarespace has certain permissions to use it for their own purposes.

Another important consideration is the terms of service for each platform. WordPress, being open-source software, doesn’t have its own terms of service. Instead, the terms will depend on your chosen hosting provider. It’s crucial to carefully review your host’s terms to understand your rights and obligations.

Squarespace, on the other hand, has a standardized terms of service agreement that applies to all users. While their terms are generally fair and transparent, it’s important to be aware that using their platform means agreeing to their specific conditions.

Ultimately, if having complete control over your content is a top priority, WordPress is the clear choice. With WordPress, you have full ownership and can move your site to any host you choose. Squarespace, while still allowing you to own your content, does come with some limitations and permissions granted to the platform.


In the battle of WordPress vs Squarespace, it’s clear that WordPress emerges as the ultimate winner for those seeking flexibility and control in their website builder. While Squarespace offers a user-friendly platform with stunning templates, it falls short in terms of customization options and scalability. WordPress’s extensive library of themes and plugins, coupled with its robust content management system, makes it the ideal choice for businesses and individuals looking to create a powerful online presence.

Ultimately, the decision between WordPress and Squarespace comes down to your specific needs and priorities in web development. If you value simplicity and are willing to sacrifice some control, Squarespace may be a suitable option. However, for those who demand the utmost flexibility, ownership, and the ability to scale their site as their needs evolve, WordPress stands tall as the superior website builder.


What are the advantages of using WordPress over Squarespace? WordPress provides significantly more flexibility compared to Squarespace, making it the preferred choice for those who require extensive customisation. With its wide array of themes and plugins, users can customise their website to meet specific needs and preferences.

What makes WordPress a superior choice? WordPress is renowned for its user-friendliness, allowing virtually anyone to create a website without needing deep technical knowledge. Additionally, it is cost-effective, with most WordPress sites being built for around £100, which is considerably cheaper than many custom-built CMS platforms.

What are the differences between WordPress.org and WordPress.com? The key difference is that WordPress.org offers advanced customisation and monetisation opportunities, making it ideal for users who need more control over their sites. In contrast, WordPress.com provides a straightforward, free starting point for new users, with options to upgrade to more customised, paid plans as their needs evolve.

Why should one choose WordPress over other platforms? WordPress is distinguished from other CMS platforms by its ease of use, extensive customisation capabilities, SEO-friendly features, and strong community support, making it the superior choice for creating and managing a website.

Published On: June 23rd, 2024 / Categories: Web Development /

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