Terms of Service
These Terms of Service govern your use of the Vivid Beginnings website design service. By ordering a website from us, you agree to these terms. Please read them carefully before placing an order.
Contents
1. About us
"We", "us", and "Vivid Beginnings" refer to the business trading as Vivid Beginnings, based in the United Kingdom. You can contact us at hello@vividbeginnings.co.uk.
2. Our service
Vivid Beginnings provides an AI-powered website design service for UK small businesses. We generate custom websites using artificial intelligence, deploy them to our infrastructure, and provide ongoing support through optional care plans.
Our websites are delivered as static HTML, CSS, and JavaScript files — not WordPress or any proprietary platform. This makes them fast, secure, and portable.
3. Ordering and payment
To order a website, you complete our studio form, review the AI-generated preview, and complete payment through Stripe.
Current pricing for our website, care plan, and add-ons is displayed on our website at vividbeginnings.co.uk. All prices are in British Pounds (GBP) and include VAT at 20%. The price shown is the price you pay; we do not add VAT or any other charge at checkout. Prices may change from time to time, but your order is fixed at the price shown when you complete checkout.
Payment is processed by Stripe. We do not store your card details. By submitting payment, you authorise us to charge the amount shown at checkout to your payment method.
4. Delivery and approval
After payment, we typically deploy your website to your domain within 24 hours, although it is often much faster. You will receive an email confirmation when your website is live.
Before your website goes live, you will be asked to explicitly approve the final design via an "Approve and Go Live" action in your customer portal. This approval is recorded with a timestamp and acts as your consent for us to deploy the service.
5. Hosting and care plan
Your website is hosted on our enterprise-grade infrastructure (Cloudflare and our UK-based servers). Hosting is included for as long as you have an active Care Plan. There is no separate hosting fee and no annual hosting renewal.
The optional Care Plan (currently £35 per month including VAT) covers hosting, SSL, daily backups, uptime monitoring, priority support, and unlimited text and image changes under fair use. Structural work, such as new pages or new features, is quoted separately before we start. The first three months are free when you take the Care Plan with a new website.
You own your website outright, including the code. If you do not take a Care Plan, or you cancel it, your website stays online until the end of your current paid period. After that we will provide an export of your website files so you can host it wherever you like, or we can quote a one-off fee to move it for you. We will always contact you before taking a website offline.
6. Changes and revisions
Up to 3 complete redesigns and 1 detailed revision round are included before you approve your website to go live, at no additional cost. After going live, changes are made through your care plan or billed per change — current rates shown on our website.
Your self-service dashboard allows you to update your business details (phone, email, address, opening hours) and write your own blog posts at any time — these changes are free and instant.
7. Cancellation and refunds
Our full refund policy is set out at vividbeginnings.co.uk/refund-policy and forms part of these Terms.
In summary:
- Before we start: 100% refund
- After preview, before going live: 3 free redesigns + 1 revision, then 75% refund if still not satisfied
- After going live: No refund available
- Care plan: Cancel anytime, no refund for current month
8. Intellectual property
Once you have paid in full and your website has gone live, you own your website output — the HTML, CSS, JavaScript files, and all content we have generated or that you have provided. Copyright in the AI-generated content is assigned to you on delivery, to the extent such copyright exists under UK law.
You do not own the Vivid Beginnings platform, tools, prompts, generation pipeline, hosting infrastructure, or any software used to build your website. These remain our property.
If you ever want to move your website to a different host or developer, we will export your complete website files free of charge. There is no vendor lock-in.
We may reference your website in our portfolio and marketing materials unless you ask us in writing not to.
9. Your content
You are responsible for the content you provide us and for any content you publish on your website via the self-service dashboard or blog editor. By providing content to us, you warrant that:
- You own or have the necessary rights and licences to use it
- It does not infringe any third party's intellectual property, privacy, or other rights
- It does not contain anything unlawful, defamatory, or otherwise prohibited by the Acceptable Use Policy below
10. Acceptable Use Policy
You must not use our service, your website, or your customer portal to create, store, transmit, or publish any content or engage in any conduct that:
- Is illegal under UK law or the laws of any country where your website is accessed
- Is defamatory, harassing, threatening, abusive, hateful, or otherwise objectionable
- Infringes any third party's copyright, trademark, patent, trade secret, or other intellectual property rights
- Promotes or facilitates counterfeit goods, pirated content, or stolen property
- Contains viruses, malware, ransomware, or other malicious code
- Engages in phishing, spoofing, or identity theft
- Sends unsolicited bulk email (spam) or promotes spamming services
- Violates data protection laws, including the UK GDPR and Data Protection Act 2018
- Promotes terrorism, extremism, or violence
- Contains sexually explicit material involving minors or non-consenting individuals
- Offers regulated services (finance, healthcare, legal advice, gambling) without appropriate authorisation
- Attempts to gain unauthorised access to our systems, networks, or customer data
- Interferes with or disrupts our service or other customers' websites
We do not pre-review your content. You are solely responsible for what you publish. However, we reserve the right to remove content that violates this Acceptable Use Policy at our discretion, with or without prior notice.
Consequences of AUP violations:
- First offence: warning and content removal
- Repeated or serious violations: suspension or termination of service without refund
- Illegal content: immediate removal and reporting to relevant authorities where required
If you become aware of content on a Vivid Beginnings website that violates this policy, please report it to hello@vividbeginnings.co.uk.
11. Data protection
Our handling of personal data is set out in our Privacy Policy. We comply with the UK GDPR and the Data Protection Act 2018.
Where your website's contact form receives enquiries from visitors, we forward these emails to you via Postmark (our email service provider). We do not store contact form submissions on our servers — they pass through briefly during delivery. For this forwarding service, we act as a data processor on your behalf.
12. Liability
Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for any other liability that cannot be excluded under UK law.
Subject to the above:
- Our total liability under these Terms is limited to the total amount you have paid us in the 12 months preceding the claim
- We are not liable for any indirect, consequential, or special losses, including loss of profits, revenue, business, or data
- We are not liable for any loss caused by factors beyond our reasonable control, including internet outages, cyber attacks on third-party infrastructure, or service outages at Cloudflare, Stripe, Postmark, Supabase, or Vercel
- We make no guarantee that your website will rank in search engines, generate leads, or achieve any specific business outcome
13. Termination
You can terminate your relationship with us at any time by contacting us. Your website will remain live for a grace period of 30 days, during which you can export your files. After the grace period, your website will be taken offline.
We can terminate your account immediately if you materially breach these Terms, the Acceptable Use Policy, or fail to pay amounts due. We will give you reasonable notice where practical.
14. General
Changes to these Terms
We may update these Terms from time to time. If we make material changes, we will notify you by email. Continued use of our service after changes take effect constitutes acceptance.
Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
Consumer rights
If you are a consumer, nothing in these Terms affects your statutory rights under UK consumer protection law, including the Consumer Rights Act 2015.
Severability
If any provision of these Terms is found to be unenforceable, the remainder of the Terms will continue to apply.
Entire agreement
These Terms, together with our Privacy Policy, Cookie Policy, and Refund Policy, form the entire agreement between you and Vivid Beginnings.
Questions? If anything in these Terms is unclear, please email us at hello@vividbeginnings.co.uk. We are happy to explain anything in plain English before you place an order.
Vivid Beginnings is a trading name based in the United Kingdom. These Terms were last updated on 11 April 2026.