The Vivid Group
Three brands, one small team. The studio pays the bills, and the other two are where we find out whether what we tell clients is actually true. It is a slightly unusual way to run a web business, and it is the reason we can talk about search, scale and maintenance from experience rather than from a brochure.
The web studio
Websites, online shops and bespoke platforms for trades, founders and small teams. The studio the rest of this is run out of, and the one you are reading now.
Technology publishing
A technology repair and review publication we own and operate. It is where we test what we recommend, at a scale and speed no client project would allow, with the cost of being wrong landing on us.
Search and analytics
The search side of the group. Rank tracking, reporting and the analytics work that tells a business which of its marketing is actually producing enquiries rather than traffic.
Most web studios only ever see the inside of client projects. You inherit somebody else's history, work to their budget and patience, and rarely get to find out what happens to a decision two years later.
Running our own platforms changes that. We publish on them, sell through them, break them and fix them, and pay for the mistakes ourselves. When we tell you a particular approach works, it is usually because we have already watched it work, or fail, somewhere we could afford to find out.
It also means the unglamorous parts are familiar: scheduled jobs, indexing, payments, deliverability, monitoring, the things that decide whether a system is still working in eighteen months.
Whether you want a website, an online shop or something closer to software, the first conversation is the same: tell us what the business needs to do.
